President & GM-Level Executive.
Brand & Digital Builder.

See my profile on Linkedin

My story

I build the partnerships, revenue models, and leadership cultures that help organizations grow.

Most leaders choose a lane. Corporate or community. Commercial growth or civic purpose. I have spent twenty years refusing that choice, building revenue programs, stakeholder relationships and operational teams across the private, public, and non-profit sectors. The organizations I lead generate results and stand for something. That is not a contradiction. It is a discipline.

I excel at building and transforming teams through a focus on culture, customer first mindset, and forward-thinking strategy.

From driving award-winning marketing and digital programs at TELUS to advancing the BC Sports Hall of Fame as CEO, I thrive on engaging people, forging impactful partnerships, and harnessing digital innovation to deliver extraordinary results.

How I can help

  • Two decades of P&L accountability across private, public, and non-profit organizations. CEO of a provincial cultural institution. Led teams of 100+ through growth, change, and the kind of pressure that separates strategy from execution.

  • Launched Canada’s first digital stadium fan experience at BC Place, expanded nationally. Raised $650,000 to build and digitize an Indigenous Sport Gallery. Introduced eCommerce ticketing, CRM modernization, and digital archive programs that expanded institutional reach and public access.

  • Built and stewarded sponsorship portfolios at one of Canada’s largest telecoms. Secured government grants, foundation support, and corporate investment across multiple sectors. Led the bid that made a Canadian event company an official supplier to the Invictus Games Vancouver Whistler 2025.

  • Award-winning brand and digital programs at TELUS. Province-wide youth education initiatives and public advocacy campaigns, including testimony before the BC Legislature. Contributed to the masterbrand development that unified nine distinct businesses under one identity.

  • Built institutions that reflect the communities they serve. Brought Indigenous stories, Chinese-Canadian sport history, and diverse community voices into permanent public spaces. Known for building workplaces where frontline staff understand how their work connects to the mission.